One of the greatest sports movies is Hoosiers. If you haven’t seen the movie, it is the story of a small-town high school basketball team and how it won the state championship as the ultimate underdogs. It’s a great motivational movie with a wonderful message. And there is a quote from the movie that you would do well to remember. Here is that quote from the team’s basketball coach named Norman Dale, played by Gene Hackman:
“You know, in the ten years that I coached, I never met anybody who wanted to win as badly as I did. I’d do anything I had to do to increase my advantage.”
And that quote is really the whole purpose of this article… getting an advantage and keeping it.
This is a very timely article. As the holiday season comes upon us, this is the time that many investors relax and take it easy. They think that no one is buying or selling during this time, so they put no thought into their business. They simply do what everyone else does, which is exactly why you hear them say things like, “The holidays are a slow time for me,” or “I have never done any deals in December.”
Maybe those statements have more to do with the way they run their personal business rather than market conditions. We know investors who do more deals during these months than other times during the year simply because they expect it and run their business that way! By doing a reality check we can help you get an advantage over the competition.
Let’s review a series of questions to put things in their proper perspective:
Do people buy and sell homes during the holidays? YES! You may know someone planning to buy their first home or upgrade their home as a gift for Christmas.
The truth is that people are always buying and selling and it has nothing to do with market conditions. People are always being relocated due to their job or the military regardless of the time of year. There are always families that moved because they want their children to be in a better school district and have a better education. People pass away and the heirs sell their home to settle debts. People are unemployed and face foreclosure regardless of the time of year.
See, the truth is that there is always buying and selling going on regardless of the time of year or market conditions. When you understand this truth, your mind will be ready to capitalize on the opportunities that are in front of you.
Are there still investing opportunities at this time of year? YES! In fact, when you consider things from a proper perspective, there are actually more deals per investor this time of year. Since most investors are inactive during the holidays, there are actually more deals out there for those who are active and keep working.
Even though the total number of deals out there may go down during the holidays, so do the number of people seeking those deals! The whole point is that you can leverage your time to make the most of it when others are not working on their business.
Why do most investors slow down at this time of year? It is the same reason why most people don’t work much during the holidays. They are busy preparing for work parties, buying presents, going to festivities, etc. Sure, it is a busy time of year, however you can stay as busy as you want.
The reason why this is such an advantage for you is that you have so much less competition because of the holidays. They are busy taking time off to do what everyone else is doing. One of the easiest ways to have an advantage over your competition is to do the opposite of what they are doing. At this time when your competition is not advertising, not making offers, not networking, is the time for you to do even more of it!
People still need to buy and sell and you can capitalize on this opportunity by keeping your marketing going, by talking with people, and by making offers. When you do what others are not willing to do, you will get results that others do not get.
Now, you might be saying, “Well, I am busy with my own parties, presents, and other obligations too.” We aren’t suggesting that you not do those things. We are saying that you keep your business moving forward. There is no reason for it to come to a screeching halt.
At the very least, take some time to put together a plan for the following year. You can make more plans to expand your business into other markets, try different methods of advertising, approach partners that may become funders for your deals, or grow into new areas of the market.
The absolute worst thing you can do during the holidays is to do nothing to move your business forward. Everyone loves the freedom that being an entrepreneur provides, but you must also pay the price to make your business successful. Remember, we are after creating an advantage for your investing business. When you do what everyone else does, you have no advantage. In fact, the easiest way to create an advantage in any business is to do the opposite of what everyone else is doing. You can work smarter without working harder.
Remember that the whole focus of this article is to create an advantage for you over your competition. Take this time to reflect on what you can do to put yourself in a different category than your competition. Do you need to find more funding sources? Network for more opportunities? Learn new strategies? Focus on creating your advantage. Your business will prosper from it as a result.