Rich Dad Education – Real Estate Blog

Dedicated to Elevating the Financial Well-Being of People from All Walks of Life

Creating Urgency

Three young frogs were playing one sunny day on an old country road. As they were playing, one of the frogs fell into a pothole. The frog tried and tried to jump out of the pothole but was unable to make the leap necessary to get out. After a period of time, the other two frogs grew impatient with their unfortunate friend and hopped off to a nearby field to play.

A few hours later the two frogs were playing in the field and they saw their friend hopping to them. Curiously they asked their friend, “I thought you couldn’t get out of the hole, how did you manage to escape?” The frog that had been stuck in the hole responded, “Well, after you left I kept trying and trying and trying to get out of the hole with no luck. Then a truck started coming down the road towards the pothole and I had to get out!”

It is amazing what a sense of urgency does to increase productivity and our ability to accomplish things we might not have thought possible. The little frog in the story had the ability to get out of the hole the entire time but was only able to do so when faced with a situation that had extremely dire consequences if he failed.

A Sense of Complacency

There are many stories of mothers, fathers, and teens lifting cars and trucks off their loved ones in order to save them. The adrenaline kicks in, the absolute need to take action is present, and they perform actions that would otherwise never be possible. Scientifically all of this can be explained, but that does not make it any less remarkable. Thankfully most of us will never be put in the position to have to demonstrate super human strength as we will likely never encounter a situation that creates the required urgency. This urgency, or lack thereof, is also a prime factor that causes most individuals to never reach new heights or live up to their full potential. Simply put, most people are simply too comfortable to become more than what they currently are.

Many individuals get accustomed to a certain standard of living and find employment that meets those needs. They then find hobbies and social activities that they enjoy. Add in family responsibilities and the enjoyment that comes with that and they have created a comfortable life for themselves.

One of the problems that many individuals in this situation encounter is that the comfort they enjoy is reliant on the stability of the income that fuels the standard of living they enjoy. Life for these individuals can be very comfortable until they lose their job and they feel a jolt that can affect their entire lifestyle. Urgency may then take hold as they look for another job, but even when they find one the process simply starts again.

It is the rare individual who transcends the comfort they currently enjoy and pushes constantly towards new heights. The Rich Dad philosophy is predicated on helping individuals alter their mind set, escape the rat race and become one of these rare individuals.

Creating Structure

A surprisingly large number of Ph.D. students never finishes their dissertation. They go through the efforts of completing their undergraduate work, obtain a masters degree, and finish their coursework for the Ph.D. However, with one final step to go they fail to finish. Granted, it is no small step, but it is the final one to accomplish the goal they set for themselves many years prior.

Undoubtedly there is no single reason to explain why this occurs, but two primary variables are at play here. The first is that for all of the years that they attend class they were provided structure. They had to attend classes, meet deadlines for papers and prepare for tests given on set dates. This structure created a sense of urgency with numerous deadlines that needed to be met. For these students, they succeeded at all of these tasks as they ultimately passed all of their coursework. Where they faltered is when they left the structured academic environment and were left to their own devises to write their dissertation with no immediate set deadline.

The second variable relates to why many individuals never accomplish their dreams, they get comfortable. Many graduate students lead very meager lifestyles while they are in school. Upon finishing their Ph.D. course work, most students find some level of employment and plan on writing their dissertation outside of working hours. With newly found employment, these once hungry students often develop a certain lifestyle and fall into the same traps that many fall into. The urgency that once was present no longer is there and they never finish.

Creating Urgency in a Structured Environment

With structure comes deadlines, and with deadlines comes urgency. The majority of you may find yourselves gainfully employed but have a burning desire to escape the rat race and accomplish all of the goals you have set for yourself. Whether through real estate, the stock market, or other entrepreneurial ventures, you may have found an area that interests you. You should be aware that on this incredible journey that you are about to undertake it is unlikely that someone will create deadlines and urgency for you. This will be something that you have to do for yourself.

For those of you entering into the realm of real estate, it will be up to you to learn the necessary strategies, evaluate properties, make offers, and obtain financing. There will be no structure or deadlines governing how fast you learn and apply what you learn. This is wonderful for the rare individual who has a burning passion to succeed and works relentlessly to achieve their goals. If you are the type of individual who needs a bit more structure in your life, then it will be very easy to put off tasks as there is no timetable set for your success. If you do need structure, there is nothing wrong with that. But it is important to recognize your shortcomings and plan and work around them.

If you do need structure, then create hard deadlines to accomplish set tasks and make them your top priority each day. Never let a day pass where you have not created new deadlines for yourself. Mark these deadlines on your calendar, post a note to remind you every day, and let no excuse stand in your way of accomplishing what needs to be done by the deadline you set. Individuals escape the rat race every day. The only thing standing in between you and your escape is you.

The power is within each of us to accomplish great things in life. If you are not by nature the rare individual that works relentlessly to achieve what you want in life, do not be afraid. You can quickly become that individual with a little bit of structure and by creating your own sense of urgency.


28 responses to “Creating Urgency

  1. Pedro Gonzalez June 21, 2012 at 2:11 pm

    Excelente Articulo. Desde México una Gran Bendición para Todo el equipo de Rich dad.
    Ojala Puedan compartir con nosotros este tipo de artículos mas seguido.
    Su Amigo y Seguro servidor.

    Pedro Gonzalez,

  2. Mark O. White D.C. June 27, 2012 at 7:22 pm

    This is the first article I’ve read in your news letter and it is exactly what I needed to hear in my own personal experience. Excellent advice, thank you so much for sharing it. God bless you in your efforts to help people like me to get out of the rat race!

  3. ryan chris tate June 28, 2012 at 11:31 am

    love this article
    #feel good now

  4. Mari June 28, 2012 at 1:08 pm

    That is exactly why I have not yet accomplished my goals.
    thanks. This is the best article ever writtne about accomplishing dreams and goals.

  5. Shelley Jones June 28, 2012 at 11:21 pm

    This is exactly what I needed to hear. I am in graduate school and often times wait until the last minute to complete assignments. This makes me rush and I feel pressure. This week I thought about creating deadlines for myself, so that I can get the work done early. This article confirms that, but the key is BEING TRUE TO THE DEADLINES!! Thanks for the insight.

  6. victor June 29, 2012 at 3:33 pm

    no plan b too lazy for plan a anon.

  7. Tom Traviss June 29, 2012 at 4:56 pm

    You put into words exactly what I do. It’s like you are talking to me, about me, great article.

  8. Vanessa Hart June 30, 2012 at 2:55 pm

    Reblogged this on Vanessa Hart's and commented:
    After a week of being behind and frustrated (again), coincidentally, I went and dug out and old planning book. I have decided I’m sick and tired of being frustrated because of falling behind on the things I need and want to get done. This article by Rich Dad Education was very fitting to me.

    Here I go…creating urgency!

  9. Vanessa Peters June 30, 2012 at 4:43 pm

    Ditto, to the first six responses! comfort & complacency is squashing this frog with the be-my-own-successful-full-service-tutoring blueprint

  10. Debra Archer June 30, 2012 at 10:32 pm

    I definitely have that sense of urgency, I just don’t know where to start….I know that I’m tired of working my but off and barely getting by…

  11. Valencia Robinson July 1, 2012 at 9:19 am

    Excellent article… Just the reminder I needed!

  12. ABDULLAH July 2, 2012 at 6:59 pm

    I need that and more. Thanks, thanks, thanks

  13. Bill Cochrane July 17, 2012 at 2:52 am

    WILLIAM COCHRANE July 16, 2012 at 11:45 pm Fantastic enlightenment, thank you for the wake up call.

  14. Indika De Fonseka August 14, 2012 at 4:08 am

    This is the first article I read from the newsletter. Loved it! Looks like not procrastinating is only half the deal. Setting urgent deadlines and sticking to them is the key to reaching your goals! This is really going to help me and came just at the right time (synchronicity?). Thank you!

  15. Mark Killip Auckland New Zealand August 16, 2012 at 5:03 pm

    Right on the money for me … lost my job … was comfortable … realised if I get another job it will all start again … i have to make change …. how is my question now …. lots of things I want to do …. so how again … the answers are there …. thanks Rich Dad … you have inspired me again ….

    I wrote it like this …

    Once I was a forest
    the forest always provided
    then came the fire
    and brought down everything
    the true landscape was lain bare
    yet the earth was rich with seed
    a little rain and the first shoot appeared
    a new better forest is growing for me.


  16. Ochira Anrew August 17, 2012 at 2:01 am

    Its really amazing.We often take things for granted and i have discovered that we are always the elephant blocking the road for our success.Thanks for opening the window and opportunities.

  17. Manuel August 17, 2012 at 2:19 am

    I am writing my Master Thesis now. This is EXACTLY what I am living! Amazing. Thank you very much for helping me understand myself!

  18. shrinivas August 17, 2012 at 10:56 pm

    great article

  19. Rai August 18, 2012 at 7:43 am

    What a brilliant article … An absolute home-run! A must read for self motivation and escaping the rat race ….

  20. barry65 August 18, 2012 at 9:26 pm

    Barry Setter, Rockhampton, Australia
    Thanks for your suggestion about daily deadlines. I have been “working” at setting up a blog to help people who have been working in Australia on a work visa recover their Australian Superannuation when they return home. I have the website but haven’t been able to motivate myself to start promoting the website. I have done the reading, have plenty of ideas but can’t seem to take the necessary step.
    I have already gone to my calender and set my target for today. Thanks a million.

  21. Skip Plummer August 18, 2012 at 10:44 pm

    Some people are just article collectors. Don’t be one of them!

  22. Hassan Mulindwa Ssozi August 19, 2012 at 12:38 pm

    I like the frog Lesson.This is true life experience.

  23. Adrian August 20, 2012 at 9:24 am

    execellent article

  24. pretty August 20, 2012 at 10:41 am

    very inspiring and so true that is exactly what i do. I need to keep setting goals and that sense of urgency and keep on pushing.Thank you.

  25. Patric Son August 20, 2012 at 11:10 pm

    Thanks my rich brother.

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